HYBE x @itsbleg Content Collaboration

HYBE x @itsbleg Content Collaboration

Proposal Presented by Sensitive Ones Agency

Proposal Presented by Sensitive Ones Agency

Sensitive Ones Agency is a creator-first influencer management company connecting global brands and digital creators across beauty, fashion, lifestyle, wellness, and travel.
We help creators grow sustainable businesses and help brands execute authentic, data-driven campaigns through influencer partnerships.

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Introducing Bleg

Introducing Bleg

Instagram: 1.5M | TikTok: 644K | YouTube: 94K
Top 10% engagement
@itsbleg's engagement rate of 5.8% is higher than 90% of creators.

Bleg is known for personality-driven, high-aesthetic, humorous content, often crossing fashion, culture, and personality-driven storytelling. His tone fits seamlessly with idol and K-entertainment collaborations.

View Bleg's Media Kit

View Bleg's Media Kit

Collaboration Concept

Collaboration Concept

BLEG x HYBE “Everyday Idols” Series

We propose a short-form content collaboration featuring HYBE artists in light, lifestyle-based concepts designed for organic social reach.

  1. “Between Us” (거리에서 만난 아티스트)

Concept:
BLEG meets HYBE artists outside the studio, in natural public or street environments, capturing them like real people, not celebrities.
Each episode is a portrait + short conversation, about a personal theme (rest, growth, dreams, music, or memory).

Format:

  • 1–2 minute short film (Reel / TikTok / YouTube Short)

  • Street backdrop, analog photo aesthetic

  • 3–4 questions: “What do you do when you’re tired?”, “When was the last time you felt at peace?”, etc.

  • Ends with a film photo + quote overlay.

Value for HYBE:

  • Makes idols appear authentic, artistic, human.

  • Strengthens artist identity without formal interview setups.

  • High shareability and emotional engagement.

  1. “Portraits in Passing” (스쳐 지나간 얼굴들)

Concept:
BLEG’s signature, he shoots everyday people on the street.
In this series, a HYBE artist joins him for a street photography session, meeting and photographing strangers together.

Format:

  • 2–3 minute social short (Reel / TikTok / YouTube)

  • Artist + BLEG interact with real people; respectful, warm tone.

  • BLEG mentors or guides them: “Look for the light, wait for the moment.”

Value for HYBE:

  • Completely new visual format for idols (creative + social).

  • Makes idols relatable while emphasizing artistry and empathy.

  • High virality potential because it blends “idol meets real people” authenticity.

  1. “People Who Move Me” (나를 움직이는 사람들)

Concept:
BLEG interviews HYBE artists about the people or moments that inspired them most.
He then captures them in locations or moods that reflect that memory.

Format:

  • 1 short-form video + 3–5 photo series.

  • Each piece blends dialogue (BLEG’s off-camera voice) and visuals.

  • Tone: warm, introspective, cinematic.

Value for HYBE:

  • Deepens artist storytelling — connects to songwriting, artistry, or upcoming projects.

  • Allows idols to share “influence” stories without PR framing.

Deliverables & Production

Deliverables & Production

  • 1–2 short-form Reels / TikToks

  • 1 YouTube short highlight cut

  • Optionally repostable by both parties

  • Filming by Sensitive Ones

  • Co-review by HYBE team prior to posting

  • Usage rights: shared digital distribution (Instagram, TikTok, YouTube)

Key Metrics & Deliverables

Key Metrics & Deliverables

Digital Reach:

Combined 2.1M+ Bleg audience across major platforms.

Cross-Exposure:

Non-fan audiences are exposed to HYBE artists through humor, lifestyle, and casual storytelling.

Brand Safety:

All content pre-approved by HYBE team; tone light, safe, and artist-protective.

Campaign Utility:

Easy integration with new album launches, merch, or brand collabs.

Post-Performance Reporting:

Views, reach, engagement summary delivered 7 days post-launch.